Beautable.com — a diverse and unique online retail store that appeals to the exquisite tastes of people of color recently made its debut. An eye-catching, magnetic, and easy-to-navigate site, Beautable.com offers a comprehensive one-stop shopping experience with an eclectic mix of products. These include beauty products, tools, inspirational materials and special gift collections for all occasions. Beautable.com also has special portals for men and children.
Beautable.com boasts an array of selections that appeals to the life experiences of people of color and reinforces their image as trendsetters and fashion drivers.
The Health and Beauty Products gateway represents the centerpiece of Beautable.com. Under this portal, the consumer can purchase a broad selection of high-end products manufactured by brands like ORS, Design Essentials, SheaMoisture, and Milani. The comprehensive beauty link showcases a vast line of items including natural and organic products.
The Man Cave link provides a comprehensive array of health and beauty aids that attract men who value grooming and cherish making a stylistic impression.
The Kiddies section is a stand-alone link that recognizes the importance of children. The niche provides beauty aids that appeal to the unique needs of children whose hair and skin require a more gentle formula. Also within this link is a selection of kid-approved books that cross all ages. The products pique children’s curiosity, sense of adventure and desire to learn more about their heritage.
The Gift Shop link boasts unique selections for the entire family such as books, fragrances, jewelry, gift sets, apparel, videos and wellness items.
Beautable.com was conceived and inspired by Jamila Foster, daughter of legendary marketer, Ethan Foster. Jamila, who is president, explained the site’s backstory. “Beautable was created for several reasons. First, there are no outlets that provide a full shopping experience for people of color. We started with beauty products because that’s what we know, but we have big plans to expand to additional categories. Secondly, as our business continues to grow, we will need to build our team to support that growth. Unemployment in our community is very high and I know there are many qualified people who are not getting their fair shot in starting a career. Last, the Beautable Blog will allow us to share information from professionals that is relevant to our community.” Foster says the bonanza of quality products is a powerful draw for consumers of color and makes Beautable.com an alluring portal for buyers. With online purchasing soaring, she invites consumers to make Beautable.com their shopping site of choice. Foster is also looking for brands that wish to include their products on this website to heighten their exposure, increase their sales and to be a part of Beautable.com’s success network.
For more information, contact Ms. Foster at